Why ‘Surprise! ‘ ? Because when every other braded Tech company is losing revenue or reducing thier workforce via large scale lay-offs, Apple continue to make a huge profit.
Apple on Monday reported its most profitable quarter ever, with record sales of its Macs and iPhones blowing away analysts’ estimates. Overall, the company’s profits rose 46 percent compared to a year ago. – Wired
To save you checking each link references above let me sumarise:
- In January of this year Sun Microsystems laid off 1,300 workers as part of a planned ( and announced) sequence of job reductions. They had originally planned on shedding 6,000 international positions, and closed their only UK plant based in Scotland – entirely [Source: Cnet news]
- Again in January of this year, Microsoft announced an 11% drop in it’s second revue of the quarter, and announced a global reduction of the workforce to the tune of approximately 5,000 people over the following 18 months [Source: Engadget.com]
- January was a bad month for the world of Tech employment, because Intel – the worlds number one chipset manufacturer and developer – announced plans to lay of 6,000 of their work force. [Source: PC World Business online]
- In August of this year Dell reported a quarterly profit reduction of 23% on Retail sales. This was thier fourth consecutive quarter of falling sales figures. Bear in mind they are the second biggest PC retailer (by shipments) throughout the US. [ Source Wall street Journal online]
- Depending on which financial institution numbers you believe – Palm experienced a $13.6 million NET LOSS in September 2009, and that was after the Pre smart-phone (their make or break device according to all the Tech pundits) had been on the market for an entire month and sold just over 800,00 handsets. [Source: Engadget.com]
And Apple? Well they have opened stores in more than 25 locations internationally: Barcelona, Lyon, Marseille, Lonsdale (Australia), Lamar Blvd (Austin Texas), Dublin, Laredo (Texas), Paris, Las Vegas City Centre, Aberdeen City Centre (Scotland), Montpellier (France), Manhasset (New York US), Oakridge Center (Canada), Norwich (UK), Carosella (Milan, Italy), Alesteral (Hamburg Germany), Churchill Square (Brighton, UK), Westerfield Doncaster (Australia), Bahnofrastrasse (Zurich Switzerland), Liverpool One (UK), Sainte-Catherine Street (Canada), Sanlitun (China), George Street (Sydney Australia), Grand Arcade (Cambridge, UK), Milton Keynes (UK) – and that listing does not even cover all the US interstate store openings. [Source: Ifoapplestore.com/stores]
They have 11 more confirmed store openings still to happen this year: Sau paual (Brazil), Manila, Bristol (UK), Newcastle-on-Tyne (UK), Frankfurt (Germany), Queensland (Australia), Hamberg (Germany), El Paseo Village (Near Palm Springs US), Cardiff (Wales), Fairview Pointe Claire (Canada). [Source: Ifoapplestore.com/stores]
Plus they made a reported $1.6 BILLION in net PROFIT in the last financial Quarter. And all without even releasing any new technology – just upgrading existing lines.
So Surprise! – Apple is still making a profit even whan other branded tech companies are using workforce downsizing to protect thier profit margins – Apple continues to expand. [Source Wired.com]